Experience
OWNER
Skye Estroff LLC, July 2019 - present
-Works with clients to schedule, plan and build their social media platforms.
-Creates marketing plans and assessments for clients.
-Takes photos and videos to build client media libraries.
MARKETING & MEDIA MANAGER
Taste of Atlanta, October 2016 - July 2019
-Developed strategic marketing partnerships with local, regional and national media to cross promote brands.
-Planned all social media across Facebook, Instagram and Twitter platforms.
-E-newsletter creation and scheduling. Worked with media partners to promote local events and restaurants within content of the e-newsletter.
-Scheduled photoshoots with local Atlanta restaurants to take photos and create content for Taste of Atlanta while promoting local businesses.
-Represented the company on all television, radio and interview segments as Brand Ambassador for Taste of Atlanta.
-Coordinated website design and copy updates to TasteofAtlanta.com.
-Created graphic requests and managed all graphic design (with out-of-house graphic designer) needed for digital, print and on-site signage.
-Managed and wrote all content for Taste of Atlanta’s affiliate blog, TasteATL.net.
-Directed Taste of Atlanta’s Public Relations team. Ensured open communication and that tasks were completed (press releases, media drops, calendar listings, media pitches, media coordination for promotional shoots and segments).
Yoga Instructor
CorePower Yoga, June 2017 to November 2017
-Taught 3x classes per week at CorePower Yoga studios; C1 & C2 classes.
-Maintained studio cleanliness and created a welcoming environment.
MARKETING MANAGER / SALES & ACCOUNT EXECUTIVE
Atlanta Eats, April 2014 - October 2016
-Managed all digital and social content.
-Planned, wrote and managed contributors for all online articles, weekly emails to subscribers, giveaways and trade promotions.
-Wrote copy, took photos and populated Facebook, Instagram, Twitter and Snapchat.
-Responsible for all restaurant sponsor sales for Atlanta Eats television show.
-Collaborated with production team to schedule TV shoots and airings.
-Co-hosted weekly TV segment on CBS Atlanta Plugged In.
-Maximized brand exposure by writing and publishing press releases.
-Organized, planned, secured restaurant participation and marketed Atlanta Eats’ largest event of the year “Atlanta Eats Live” to benefit The Giving Kitchen charity.
-Contributed as writer and content editor for partnership with Atlanta Journal Constitution.
-Managed restaurant accounts; coordinated with team to maximize client exposure.
-Coordinated radio shows and frequently guest-hosted Atlanta Eats Radio.
-Intern for company April-July 2014 resulting in a full time position.
Education
BACHELOR OF SCIENCE IN FAMILY & CONSUMER SCIENCES
University of Georgia, Graduated May 2015
Major: Dietetics
Minor: Human Development & Family Science
Other Experience