Resume

Experience

OWNER

Skye Estroff LLC, July 2019 - present

-Works with clients to develop strategic & creative marketing solutions.
-Populates content & schedule social media.
-Helps garner press.

MARKETING & MEDIA MANAGER

Taste of Atlanta, October 2016 - July 2019

-Developed strategic marketing partnerships with local, regional and national media to cross promote brands.
-Planned all social media across Facebook, Instagram and Twitter platforms.
-E-newsletter creation and scheduling. Worked with media partners to promote local events and restaurants within content of the e-newsletter.
-Scheduled photoshoots with local Atlanta restaurants to take photos and created content for Taste of Atlanta while promoting local businesses.
-Represented the company on all television, radio and interview segments as Brand Ambassador for Taste of Atlanta.
-Coordinated website design and copy updates to TasteofAtlanta.com.
-Created graphic request forms and managed all graphic design (with out-of-house graphic designer) needed for digital, print and on-site signage of Taste of Atlanta as well as unique art for Taste of Atlanta partners.
-Managed and wrote all content for Taste of Atlanta's affiliate blog, TasteATL.net.
-Directed Taste of Atlanta's Public Relations team. Ensured open communication and that tasks are getting completed (press releases, media drops, calendar listings, media pitches, media coordination for promotional shoots and segments).
-Headed intern hiring & facilitation throughout semester-long programs.
-Supported local charity partners by providing Silent Auction donations and organizes ticketing comps.

MARKETING MANAGER / SALES & ACCOUNT EXECUTIVE

Atlanta Eats, April 2014 - October 2016

-Managed all digital and social content.
-Planned, wrote and managed contributors for all online articles, weekly emails to subscribers, giveaways and trade promotions.
-Wrote copy, took photos and populated Facebook, Instagram, Twitter and Snapchat.
-Responsible for all restaurant sponsor sales for Atlanta Eats television show.
-Collaborated with production team to schedule TV shoots and airings.
-Co-hosted weekly TV segment on CBS Atlanta Plugged In.
-Maximized brand exposure by writing and publishing press releases.
-Organized, planned, secured restaurant participation and marketed Atlanta Eats’ largest event of the year “Atlanta Eats Live” to benefit The Giving Kitchen charity.
-Contributed as writer and content editor for partnership with Atlanta Journal Constitution.
-Managed restaurant accounts; coordinated with team to maximize client exposure.
-Coordinated radio shows and frequently guest-hosted Atlanta Eats Radio.
-Intern for company April-July 2014 resulting in a full time position.

Education

BACHELOR OF SCIENCE IN FAMILY & CONSUMER SCIENCES

University of Georgia, Graduated May 2015

Major: Dietetics
Minor: Human Development & Family Sciences

Other Experience

ATLANTA JEWISH TIMES, ATLANTA NOW MAGAZINE, ATLANTA BUSINESS CHRONICLE

Regular Column Contributor, 2017 & 2018

SOCIAL SHAKE UP, PRESENTED ON MARKETING & SOCIAL MEDIA TOPICS

Panelist, 2017 & 2018

200 Hour Yoga Certification. Yoga Alliance Certified.

2017

University of Georgia College of Family & Consumer Sciences 100 Year Gala

Emcee, 2018

Regular morning radio segment, "Talk Foodie to Me" on Star 94.1FM

Co-Host, 2017

Google Analytics IQ Certification

2016 - 2017

Athens Community Council on Aging

Volunteer, 2013 - 2015

Athens Regional Medical Center

Shadower, 2013 - 2014

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